![How to build a drool-worthy buyer journey trail [Infographic]](http://www.leahryder.com/wp-content/uploads/2016/03/How-to-build-a-buyer-journey-checklist-infographic.jpg)
You know your story well. The story behind your brand is an important one to tell (and tell well) on your website. However, we often default to age-old storytelling practices: start at the beginning and...
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It was a scene straight out of the glamorous life of a creative professional: I was supposed to be working on a tight deadline last week – 12 hours in to a Monday work day –...
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Have you heard of context marketing? That’s right – that’s with an ‘x’ instead of an ‘n’. Actually, if you Google it, you’ll basically see a split set of these two headlines variations: Context vs....
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Facebook may be only 11 years old, but she’s already a teenager in my books. (And don’t even get me started on that scallywag Twitter…) At times, these social media platforms are funny, smart and...
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You and your business are not defined by the “thing you do” that makes money. Shocking, I know. At the very base level, yes, your business is what you offer. You offer a product or...
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I’m going to let you in on a little secret: Everyone has trouble writing. We just don’t feel like it sometimes. We can’t come up with good ideas. We can’t find the right words, blah blah...
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I considered opening this first post in a number of ways: inspiring, witty, edgy, research-driven, personal… When it comes to communications, branding and messaging – all of these approaches can set the stage for a great...
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First question: How did we keep our knowledge base organized before the Internet? (I’m really asking… Let me know in the comments.) I basically just use Twitter as a virtual reminder list of all the...
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